I am a fashion designer, print & pattern expert, and visual storyteller with a deep fluency in what makes brands resonate and style last.
My love is deep for creating and pushing boundaries. Whether it grew from my punk rock rebellion of altering my Catholic school uniform or an obsession with ransacking thrift stores to find treasures, I’ve always been obsessed with creating my own unique style.
Trained at Otis College of Art and Design, I’ve spent 20+ years designing women’s, kids’ and men’s apparel, denim, swim, intimates and home, across mass market and luxury, for brands including Nordstrom, Target, Macy’s and Tory Burch. That breadth isn’t accidental. It gave me something most designers don’t have: a complete view of the industry from every angle.
Rooted in the creative soul of Los Angeles and sharpened by the grit of thirteen years in New York City, I bring a bicoastal perspective that is equal parts intuition and strategy. I understand the market. I understand the consumer. And I understand the space between where a brand is and where it was always meant to be.
That same eye now powers my thrift and vintage reviews. I rate stores across San Diego and Orange County on what I know matters: fabric, construction, curation and value. I also build local neighborhood guides to the best places to shop, eat and explore, because supporting local shops, artisans and makers matters deeply to me.
Great brands and great style aren’t built on aesthetics alone. They’re built on clarity of vision, depth of story, and an unwavering point of view. Whether you’re a global brand, a small label finding its voice, or someone on the hunt for your own unique style, that’s what I’ll help you discover.