MY STORY

a LITTLE ABOUT ME

I am a fashion designer, print & pattern expert, and visual storyteller with a deep fluency in what makes brands resonate and style last.

My love is deep for creating and pushing boundaries. Whether it grew from my punk rock rebellion of altering my Catholic school uniform or an obsession with ransacking thrift stores to find treasures, I’ve always been obsessed with creating my own unique style.

Trained at Otis College of Art and Design, I’ve spent 20+ years designing women’s, kids’ and men’s apparel, denim, swim, intimates and home, across mass market and luxury, for brands including Nordstrom, Target, Macy’s and Tory Burch. That breadth isn’t accidental. It gave me something most designers don’t have: a complete view of the industry from every angle.

Rooted in the creative soul of Los Angeles and sharpened by the grit of thirteen years in New York City, I bring a bicoastal perspective that is equal parts intuition and strategy. I understand the market. I understand the consumer. And I understand the space between where a brand is and where it was always meant to be.

That same eye now powers my thrift and vintage reviews. I rate stores across San Diego and Orange County on what I know matters: fabric, construction, curation and value. I also build local neighborhood guides to the best places to shop, eat and explore, because supporting local shops, artisans and makers matters deeply to me.

Great brands and great style aren’t built on aesthetics alone. They’re built on clarity of vision, depth of story, and an unwavering point of view. Whether you’re a global brand, a small label finding its voice, or someone on the hunt for your own unique style, that’s what I’ll help you discover.

Fashion Design 
 With a Point of View

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"Her ability to translate vision into a commercially successful product was impressive. She brought a strong balance of creativity and discipline to the work."


Jalem Getz - Founder of Wantable


"Danielle is one of the most innovative designers I've ever worked with. She brings a fresh perspective and knows how to use artwork, color, and trims to take her designs to the next level."

Marybeth Freet - Creative Nordstrom and Pink Light Studio

"Danielle has a remarkable talent for maximizing limited resources and transforming them into standout activewear collections.
Her professionalism, creativity, and skill make her one of the most valuable partners my company works with."


Wesley Rasmusson - Out West Golf


"What set Danielle apart was her ability to provide clear creative direction while maintaining cohesion across collections, ensuring consistency in fit, aesthetic, and overall brand expression at every stage."


Jenifer Lutz- VP Kohl's and Wantable


"Her extraordinary design skills, elevated taste level and ability to build seasonal assortments from concept to production make her truly exceptional and an indispensable partner."  


Kathy Pullows- Creative Director Anne Fontaine and The Bonton


WHAT OUR CLIENTS ARE SAYING