WORKING
TOGETHER
DESIGN SERVICES
Every process begins
the same way...
With a conversation, questions, and a genuine curiosity about where you've been and where you're going. From there, we build.
Before a brand can look like anything, it has to know what it stands for.
This is the foundational work. The deep dive into who you are, who your customer is, and what makes your brand impossible to replicate. I build the creative architecture that everything else is built on, from brand DNA and sensory storytelling that makes your brand felt as much as seen.
Includes:
This is the foundational work. The deep dive into who you are, who your customer is, and what makes your brand impossible to replicate. I build the creative architecture that everything else is built on, from brand DNA and sensory storytelling that makes your brand felt as much as seen.
Includes:
- Competitive brand analysis
- Brand DNA and positioning
- Concept mood boards
- Pantone palettes
- Print and fabric direction
- Consumer studies
- Sensory storytelling
Concept Development & Creative Strategy
THE VISION
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Where vision meets reality.
From the first sketch to the final production package, I guide the full development process with the kind of detail-obsessed precision that only comes from years inside the industry. Together we identify what draws your customer in and what drives margin , because a great collection has to work both ways.
Includes:
From the first sketch to the final production package, I guide the full development process with the kind of detail-obsessed precision that only comes from years inside the industry. Together we identify what draws your customer in and what drives margin , because a great collection has to work both ways.
Includes:
- Collection sketches and full color CADs
- Detailed tech packs
- Full production packages
- Fabric and trim sourcing
- Factory placement guidance
Collection Development & Production
THE COLLECTION
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My approach to surface design is rooted in fine art with a deep reverence for the craft behind the print. Every pattern, every illustration carries a sense of nostalgia, that feeling of something familiar and beautiful that you can't quite place but immediately connect with. And because I understand the full production process from concept to final art file, what I create is never just beautiful. It's ready to be made.
Includes:
Includes:
- Original pattern and illustration
- Custom textile and print design
- Surface design direction
- Production art files
Textile, Surface Design & Illustration
THE PRINT STUDIO
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Your wardrobe should feel like you, not a collection of things that don't spark excitement. If nothing feels right, or you've simply lost the thread of what you're drawn t, this is where we find it again.
I bring the same eye I use designing for brands to your closet. Together we'll refine a wardrobe that works for your life and reflects who you actually are.
Includes:
I bring the same eye I use designing for brands to your closet. Together we'll refine a wardrobe that works for your life and reflects who you actually are.
Includes:
- Wardrobe audit and styling of existing pieces
- Direction on silhouettes, proportions, and looks that flatter
- Personal shopping experiences, one-on-one
- Guidance on what you're drawn to — and why it works (or doesn't)
Personal Style and Wardrobe Developement
THE STYLE
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THE STYLE
"Her ability to translate vision into a commercially successful product was impressive. She brought a strong balance of creativity and discipline to the work."
Jalem Getz - Founder of Wantable
"Danielle is one of the most innovative designers I've ever worked with. She brings a fresh perspective and knows how to use artwork, color, and trims to take her designs to the next level."
Marybeth Freet - Creative Nordstrom and Pink Light Studio
"Danielle has a remarkable talent for maximizing limited resources and transforming them into standout activewear collections.
Her professionalism, creativity, and skill make her one of the most valuable partners my company works with."
Her professionalism, creativity, and skill make her one of the most valuable partners my company works with."
Wesley Rasmusson - Out West Golf
"What set Danielle apart was her ability to provide clear creative direction while maintaining cohesion across collections, ensuring consistency in fit, aesthetic, and overall brand expression at every stage."
Jenifer Lutz- VP Kohl's and Wantable
"Her extraordinary design skills, elevated taste level and ability to build seasonal assortments from concept to production make her truly exceptional and an indispensable partner."
Kathy Pullows- Creative Director Anne Fontaine and The Bonton