I was brought in from the ground up to help direct the launch of the brand, shaping its design identity from concept through production. From establishing the creative direction and trend foundation to overseeing collection development and delivery, I helped build SEAS into a brand with a point of view, one rooted in the laid-back spirit of COASTAL LIVING

The January Spring 25 collection is called NAUTIQUE. Saint Tropez, with its dreamy seascapes and cinematic side street, serves as the perfect backdrop for the nautical inspired January 25 delivery. The collection captures the essence of this coastal paradise, infusing each piece with vibrant colors and relaxed elegance synonymous with the French Riviera. From breezy stripes to touch of love, the line embodies the effortless chic of Saint Tropez, inviting you to embrace the sun-drenched, carefree spirit of the season.